Facebook now has 31 banks involved in the company’s much-anticipated stock offering. Why does it want so many bankers?

A round-up of opinion on the new new thing.

California is looking forward to both the Yelp and Facebook IPOs in the near future. One analyst estimated it could bring as much as $2.5 billion to the financially struggling state.

Facebook has always had a bit of a slippery relationship to words as we understand them in the English language. Now, brands can chat and have Timelines but still lack corporeal form.

Marketers descended on Facebook's first one-day conference yesterday to find out what the social network has in store. Facebook announced that for the first time its getting into mobile marketing.

The Dutch airline KLM has launched a new seating program. And no — this isn't another story about paying for your aisle seat. KLM is going to let flyers choose who to sit next to based on their online profiles.

If you want to. Maybe you don't. I don't know.

But printed on Facebook: The Site

Don't bother with resumes.

A new study says looking at people's profiles on the social network can predict how dependable or emotionally stable a person is.