When the Silicon Valley started to see a large influx of Indian engineers, one entrepreneur thought it was a good time to open up a Bollywood theater nearby. Karen Weise reports how the theater stays afloat in rough times.
Millions of viewers are expected to tune into The Tonight Show tonight to watch the "new guy." But will they stick around? Jeff Tyler reports ad rates will probably maintain current prices, but the competitions is circling.
Ugly Wudi premiered in China last fall to huge ratings — and even bigger product placement. But experts say Western marketers aren't committing a faux pas as far as Chinese viewers are concerned. Scott Tong reports.
Claude Brodesser Akner, L.A. bureau chief for Advertising Age, talks with Kai Ryssdal about how heavy metal band Anvil managed to rock its way to the top through a documentary and support from a cable channel, celebrities and Twitter.
The major TV networks have wrapped up their advertising presentations at this year's upfront. MediaWeek's Michael Burgi talks with Kai Ryssdal about how some networks are trying to snare ad money by promising new ways to make ads stand out.
When Bethlehem Steel went bankrupt eight years ago, it left a legacy of empty workshops and rusting equipment. But where developers feared to tread in this Pennsylvania town, the Sands casino saw opportunity. Joel Rose reports.
Game developer 3D Realms has been working on a sequel to its Duke Nukem 3D game for 12 years. But this week, the company confirmed it's laid off the entire development team due to lack of funding. Rico Gagliano reports.
At this year's upfront, where advertisers try to buy time on TV's next hits, many networks are hoping to pull business away from NBC on its risky decision to put Jay Leno on weeknights at 10 p.m. Sam Eaton reports.
Live Nation is still waiting to find out if regulators will approve its proposed merger with Ticketmaster. If the deal goes through, it could mean taking advantage of bigger shares from artists.
Joel Rose reports.
As TV networks roll out their schedules for next season, NBC is banking on Jay Leno's 10 p.m. show to be a success. They've hinted at an extra incentive to lure advertisers. Rico Gagliano reports.
