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As companies announce price cuts on their electric vehicles, they hope to encourage more customers to shell out.
The industry may need to cut costs to bring down stickier prices.
If the carmaker is successful, it could revolutionize the electric vehicle industry and Toyota’s place in it.
The government is lending $9.2 billion to Ford and a Korean partner to build electric vehicle battery factories in Kentucky and Tennessee.
China’s investment in lithium refining and other aspects of EV battery production is years ahead of the rest of the world.
While EV trucks and SUVs are better for the environment than their gas-guzzling counterparts, they come with other problems.
The automaker’s CEO says it won’t invest in hybrids, but instead focus on batteries, a new vehicle platform and charging infrastructure.
It’s not easy to start a carmaker, especially with rivals like Tesla, GM, Ford and Toyota, which have market share and manufacturing experience.
The push to “electrify everything” prompted the state to mandate a new fixed charge based on income, and the state’s investor-owned utilities are out with proposals.
Saving money on gas is the main reason they would buy an EV, according to experts. But cost is still a deterrent.