SoulBranding founder Elsie Maio argues companies must measure effects on “the tangible well-being of humans … of our planet.”

Large banks can’t deny services to businesses, like gun-makers and oil drillers, just based on what they do.

Activists were worried investors would abandon investing based on social and environmental goals.

An official recommendation was made to not put retirement plans at risk by investing in stocks that focus on environmental social governance, or ESG.