More wedding vendors are offering special services for grooms

Grooms want a say in their big day, too.

Vendors in the wedding industry have started offering more services specifically for men — from groom cakes to groom concierges.

“You cannot upstage the bride, but grooms are really challenging that a little bit more lately,” said Ellen Gamerman. She’s a reporter at the Wall Street Journal who has covered this cultural swing toward grooms’ involvement in wedding planning, and pampering on the big day.

“There's so many vendors who just are all too happy to cater to them,” she said.

“Marketplace” host Kai Ryssdal talks with Gamerman about this emerging trend in the wedding industry.

To listen to their conversation, click the play button at the top of the page.