Mar 14, 2019
After the grounding of its 737 planes, can Boeing’s messaging convince flyers?
Boeing faces a tough public relations challenge in the coming months, following two crashes and the grounding of its 737 planes. The question is, how will the company control the messaging to the air-faring public? Marketplace host Kai Ryssdal spoke to Felicia Miller, professor of marketing at Marquette University, about the company’s PR strategy. Click […]
A LEAP engine is pictured on the first Boeing 737 MAX airliner is pictured at the company's manufacturing plant, on Dec. 8, 2015, in Renton, Washington.
Stephen Brashear/Getty Images
Latest Episodes
View All Shows
in an hour31:13
37 minutes ago7:05
6 hours ago6:10
17 hours ago25:59
21 hours ago19:16
11 days ago16:54
2 months ago37:19
2 months ago12:30
4 months ago22:50
5 years ago20:58