PepsiCo moves away from sugary drinks with premium bottled water brand

PepsiCo reports its earnings today. It’s a pivotal time for the company as it continues to move away from the shrinking market for sugary drinks and into the growing market sector of bottled water, worth $42 billion last year. This month the company is launching a new premium brand of bottled water – Lifewtr. It’s entering a crowded market.

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