NBCUniversal banks on luring younger Olympic viewers

NBCUniversal is launching an Olympic television channel in summer 2017 in a joint venture with the U.S. and International Olympic Committees. The company is hoping to capitalize on its $8 billion commitment to secure all media rights associated with the Olympics in the U.S. through the year 2032. The question is, will this channel’s programming be able to lure the unplugged and create a base of new loyal fans?

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