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Save, don’t spend, on your birthday

Why you should use important dates as an opportunity to save money.

Rational economics doesn’t always govern how we make decisions about our money in the real world. As part of our series Brain Drain with Marketplace’s Wealth and Poverty desk, we’re exploring the ways in which our minds are rigged to cost us money. 

The fourth topic in our series: Saving. 

We all want to save for later, but the immediate pain of socking away money can get in the way. Katherine Milkman, professor of Operations, Information, and Decisions at the Wharton School, explains how certain events in the calendar can help.

Click the media player above to hear more.

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