Fast food service pumps the breaks

The pace of fast food service has been getting slower as menus grow more complex.

Sam Oches is editor of QSR Magazine, the bible of the fast food industry. He says consumer demand for quality ingredients in fast food is changing the game across the board.

“You even see something like Taco Bell has some menu items that have 10, 11, 12 ingredients, whereas it didn’t used to be the case. So in order to be able to put together these menu items, it takes a little bit more time,” he says.

A survey by the magazine found that as a result, drive-through service is now about 20 seconds slower on average. But the industry wants to work to both simplify, and kick into a higher gear.

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