File this story under “practicing what you preach.”

Etsy — the crafty-sales-retail-homemade items site — started trading this morning, and did really well. Shares popped 88 percent, $30 apiece at the close.

More to the point, though: Etsy CEO Chad Dickerson told Business Insider that everything he was wearing to celebrate the IPO — all the way down to his socks — was bought on the site.

When we had Dickerson on the show about a year ago, he told us his favorite thing he bought on the site: a computer bag made from a French army tent, a leather bomber jacket and a Navy kit bag.

Etsy CEO: Leading a country of commerce