The head of Nielsen, the company behind ratings, told Bloomberg that by the middle of the year they’re going to start providing audience data for Netflix and Amazon Prime.

Netflix itself has been notoriously vague about exactly how many people watch its shows, like “House of Cards.”

The numbers won’t matter much for Netflix and Amazon, other than giving them prestige, because they don’t sell ads to support programming — but it’s gonna shake things up a whole bunch broadcast-wise.