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The economic evolution of streetwear

Catering to a fashion hungry crowd with a penchant for the newest of the new.

Farshad Arshid runs a clothing business with his wife Sandy.

Arshid started out on his own, with one part-time employee a little over a decade ago. Now, he owns three stores, two in Atlanta, and one in Houston. He has a staff of around 15 employees. It all started with a store called Standard.

 

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