sneakers

The company said this week to expect layoffs.

Dick’s Sporting Goods, which acquired Foot Locker last year, lowered its outlook for the shoe store, citing “challenging conditions in the athletic footwear marketplace.”

Yuanrun Zheng gives us an inside look at what it’s like reselling sneakers for a living.

The increasing popularity of the sport means more people buying running gear. The greater social component makes people want to look good, too.

Newer brands are eroding the brand’s cool value.

Adidas posted an annual loss for the first time in more than 30 years, citing inventory issues.

“There are opportunities in down markets,” said owner Venita Cooper, whose entrepreneurial abilities could help her tackle the challenge.

While the industry used to be all about the look — think Air Jordans — now it’s about the technology.

Venita Cooper, owner of Silhouette Sneakers & Art, recently released an apparel line inspired by the Tulsa Fast Breakers.

For Venita Cooper, owner of Silhouette Sneakers & Art, business is up. But will it last? “The big challenge is just trying to keep engagement,” she says.