This final note today, which comes with the observance that Father’s Day is just around the corner.

Apparently, Oscar Mayer noticed that everyone, from the internet to artisanal chocolate makers, is a little obsessed with bacon.

Forget the weiner, they’re marketing a butcher basic in a new ad for Father’s Day that takes the style and tone of a diamond engagement ring commercial.

And yes, you can actually order Oscar Meyer bacon in a fancy box, with a matching bacon money clip, on their website for $22 — although it’s currently sold out. For $28, you can add a set of metal bacon cufflinks.