Read an article this week talking about how it’s more important than ever to know what your “brand promise” is.

It’s the kind of phrase I can’t stand. I’m not a brand. I’m a person. And apparently I’m seriously old-fashioned when I say things like that.

Anyway, I brought it up again during our call-in segment with Liz Weston, who really is a brand unto herself. You can hear her thoughts this weekend.

In the meantime, I want to know what your “brand promise” is. And if you want help developing one, tell us. We’re bringing in an expert and will pick from among your answers/requests to be on air with said expert. You might even win a Piggy Award.

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