Marketplace Tech

with Molly Wood

11/02/2017: The dollar value of a "like"

November 02, 2017

During the election, 146 million people on Facebook and Instagram might have been reached by Russian-linked political ads. Facebook and other social media companies are reliant on ad revenue to survive. So their business model is also the very thing that allows misinformation to spread. Marketplace Tech host Molly Wood talks with Geoffrey Parker, one of the authors of the book “Platform Revolution,” about the value of a “like.”

Listen to the episode
Molly Wood
Wood molly

About the Show

Host Molly Wood helps listeners understand the business behind the technology that's rewiring our lives.
Browse the Show