“It’s fun but it’s difficult to know how much to make when everyone comes in on the same day,” said Kristin Thalheimer Bingham, co-owner of Dean’s Sweets in Portland, Maine.
Congress will be debating food aid programs covered by the bill, just as pandemic-era funding increases for food aid expire while grocery costs remain high.
Several factors have pushed up the cost of ads during the pandemic. Even so, many small businesses don’t have much of a choice but to keep advertising.