MarketplaceĀ®

Daily business news and economic stories
  • A Labrokes betting board displays the odds on which party will get the most seats in the general election on April 6, 2010 at London's Southbank, England. Now, bookies are taking bets on virtually everything under the sun as the London Olympics get underway.
    Peter Macdiarmid/Getty Images

    The Olympics get underway later this week but the games have already started. People are betting on all things Olympic from the usual bets, like who will win certain events to less usual bets.

  • Long-distance runner Nick Symmonds talks about why he thinks the Olympics sponsorship model is flawed.

  • But is there a risk negative ads will turn off viewers?

  • The 2012 Olympic Games begin in London on Friday, but already a venerable Olympic sport is well underway: The Brits are arguing about the costs and benefits of an event which has so far set them back at least $15 billion.

  • The London Olympics will put Britain's capital in the spotlight, but some wonder how much of a payoff the Games bring in the long-term.

  • When the Olympics start next week in London, there will be, of course, winners and losers among the athletes. There will also be, outside Olympic Park in the East End of London, no small competition among businesses.

  • United States' Nastia Liukin, here at the 2008 Olympic Games in Beijing, is one of the lucky athletes to have about nine sponsors over the last four years, a rare feat.
    KAZUHIRO NOGI/AFP/Getty Images

    There's glory in the winning gold, but possibly even better is for an athlete to land a well-paying sponsorship in the years leading up to and after the Olympics. But gold doesn't always mean green for athletes.

  • Jamie Nieto competes in the men's high jump final during the 2012 U.S. Olympic Track & Field Team Trials in Eugene, Ore.
    Andy Lyons/Getty Images

    Thirty-five-year-old Olympic high jumper Jamie Nieto talks about struggling in the pursuit of gold.

  • Fears are growing in London that the Olympics may not start smoothly. The union representing border agents at Heathrow airport is planning to go on strike a day before the ceremonies begin.

  • Unlike the teams of other countries, the U.S. Olympic team is privately financed, relying on sponsors and contributions. And its clothing sponsor has factories in China.