Daniel Rausch, Amazon's vice president of Alexa and Echo, says embedding the latest AI capabilities to the digital assistant has proven to deliver on tasks from start to finish — whether it be making a dinner reservation or completing shopping tasks.

The AI smart speaker market is getting crowded. This year, Amazon, which is a Marketplace underwriter, rolled out a large language model-powered version of its classic voice assistant.
You can still talk to Alexa+ using Amazon echo devices, but it also operates as a text chatbot, replacing the old Rufus AI. It's capable of conversational searches, managing to-do lists and even generating podcasts.
Daniel Rausch, Amazon’s vice president of Alexa and Echo, broke down what's new with Alexa+.
“I’ve Been Testing Alexa for a Decade. Here’s My Take on How Alexa+ Compares.” from Wirecutter
“Amazon's Alexa+” from Amazon