Miles Williams, artistic director of The Alex Theatre, said demand for old school film projection is strong, particularly among Gen Z moviegoers.
Old school film technology is having a moment this summer. Moviegoers have traveled far and wide to see Christopher Nolan’s “The Odyssey” in its intended IMAX 70 mm film format.
But even theaters with non-IMAX 70 mm film projection are hard to come by. The Alex Theatre in Glendale, California, was renovated to screen “The Odyssey” in 70 mm film.
Marketplace’s Meghan McCarty Carino spoke with Miles Williams, the theater’s artistic director, about the renovation and why old-school film technology is attracting Gen Z film fans.
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