Marketplace®
Every story is an economic story
Jul 30, 2026

Why price-squeezed consumers still shell out for organic

Last year, the organic marketplace grew three times faster than the total food marketplace. Plus: Sticky inflation, young Maine residents learn the art of lobstering, and the rise of (often fraudulent) chargebacks.

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Why price-squeezed consumers still shell out for organic
Genaro Molina/Los Angeles Times via Getty Images

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Why price-squeezed consumers still shell out for organic