Hany Farid, UC Berkeley professor and co-founder of Get Real Security, explains how voice clones have become more sophisticated over the years. Plus, some tips on how to avoid deepfake scams.

Voice cloning is the use of artificial intelligence to generate a clone of a real person’s voice, imitating the sound, when they pause and what words they typically emphasize. And it can be hard for people to identify voices as being AI-generated.
Research last year from Hany Farid, an expert in digital forensics and a professor at the University of California, Berkeley, found that people correctly identify a voice as AI-generated only 60% of the time.
Marketplace’s Stephanie Hughes spoke with Farid about the rapid sophistication of audio deepfakes, why it's so hard to tell the difference between a real voice and an AI-generated one right now, and some tips to help you spot voice clones.
People are poorly equipped to detect AI-powered voice clones - from Nature