Marketplace®
Every story is an economic story
Mar 16, 2026

How confident are crypto consumers?

The University of Pennsylvania’s Wharton School of Business has been running their own “Consumer Cryptocurrency Confidence Index” for the last three years. Wharton marketing professor David Reibstein, one of the creators of the index, says he hopes to use the index to accurately predict crypto prices.

Download
How confident are crypto consumers?
Joe Raedle/Getty Images

Subscribe:

Here at Marketplace, we often report on a monthly economic indicator from the University of Michigan called the consumer sentiment index. It basically looks how people are feeling about the economy.

Now, a team of academics at the University of Pennsylvania's Wharton School have used that index as a model to create something similar though much more niche: how people feel about cryptocurrency.

It's called the Consumer Cryptocurrency Confidence Index, a monthly survey now in its third year.

Marketplace’s Stephanie Hughes spoke with Wharton marketing professor Dave Reibstein, one of the creators of the index, about what he hopes to accomplish with it.

More on this

Shifting Trends in Cryptocurrency Confidence - from the University of Pennsylvania’s Wharton School of Business

The Team

How confident are crypto consumers?