Wendy Lou, chief revenue officer for Girl Scouts USA who oversees the cookie program, says scouts pick up several digital sales and marketing and communication skills by selling cookies through their Digital Cookie platform.
Girl Scout cookie sales started back in 1917. In addition to raising money, cookie selling is also meant to make the girls more business savvy.
The Girl Scouts say it's the largest girl led entrepreneurial program in the world. And now, some of that entrepreneurship is happening online.
Marketplace’s Stephanie Hughes spoke with Wendy Lou, who oversees the cookie program as the chief revenue officer at Girl Scouts of the United States of America. She says last season, digital transactions accounted for more than 40% of cookie sale revenue.
Girl Scout Cookie History - from Girl Scouts USA
Apple
Spotify
Amazon
RSS