As more consumers turn to AI chatbots for search queries, New York Times reporter Erin Griffith says companies are seeding the internet with as much information about themselves as possible to increase their chances of being surfaced by the AI.
You've probably heard of search engine optimization, or SEO. That's what you need to do to get your shoe brand or your coffee shop or your public radio show picked up and pushed out by a search engine.
Now, with more people using AI to search for things, these brands have to work on what's being called AEO, or "answer engine optimization." When someone asks Chat GPT "where do I get good coffee in Baltimore?" Your brand shows up.
Marketplace’s Stephanie Hughes spoke with Erin Griffith, a reporter at the New York Times, about what companies can do to make the AI look their way.
Chatbots Are the New Influencers Brands Must Woo - from The New York Times
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