OpenAI recently added a new checkout feature to ChatGPT, partnering with Etsy and Shopify to let users purchase some items from select merchants. Marketplace’s Meghan McCarty Carino explains how getting into the online shopping space could pay off in the long run.
Open AI has added a checkout feature to ChatGPT, partnering with Etsy and Shopify to let users purchase some items from select merchants. OpenAI says ChatGPT's answers are still organic and unsponsored. But why not offer a seamless way to buy things that come up in certain responses?
Eventually this could lead to so-called “agentic” shopping — letting AI research items, pick one, and then buy it on our behalf. That may be appealing to consumers and also valuable for OpenAI.
Marketplace's Nova Safo spoke with his colleague Meghan McCarty Carino about what AI companies stand to gain from integrating e-commerce.
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