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May 6, 2025

Fiverr CEO Micha Kaufman explains why everyone needs to upskill with AI

Kaufman recently sent out a memo warning that “AI is coming for your jobs,” including his role as CEO of the freelance hiring platform.

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Fiverr CEO Micha Kaufman explains why everyone needs to upskill with AI
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It's definitely not the kind of message most workers want to see hit their inbox from the higher ups but that's exactly what Micha Kaufman, founder and CEO of the freelance platform Fiverr, wrote in an internal memo to his staff in April.

“AI is coming for your jobs. Heck, it's coming for my job too. This is a wake-up call. It does not matter if you are a programmer, designer, product manager, data scientist, lawyer, customer support rep, salesperson, or a finance person - AI is coming for you,” wrote Kaufman.

Kaufman has since circulated the note publicly on social media. Marketplace’s Meghan McCarty Carino spoke with Kaufman, about his "radical candor" on the subject and how he wanted to spur people to think creatively about how to remain relevant in the face of fast-changing technology.

More on everything we talked about

Micha Kaufman’s internal memo

“Fiverr's CEO Declares: "AI Is Coming for Your Job – Even Mine" - from Land of Geek

“You’re probably doing a job that didn’t exist in 1940. Will yours exist in 2040?” - from FastCompany

“Some artists are embracing AI” - from Marketplace

The Team