John Powell, a “computer-aided composer” who has scored everything from the Bourne trilogy to the Shrek franchise, talks about his elaborate studio set-up, as well as his process of recording for film. Plus, there’s a debate now in the broadcast world about whether to change the way networks measure viewership during commercials. Currently, networks count someone as a viewer if they watch within three days of the broadcast. Now the technology exists to measure 7 days out. The question for networks is: Is viewership being under-represented right now when they strike deals with advertisers? Finally, New York Times tech columnist Molly Wood discusses the Alibaba IPO.
John Powell, a “computer-aided composer” who has scored everything from the Bourne trilogy to the Shrek franchise, talks about his elaborate studio set-up, as well as his process of recording for film. Plus, there’s a debate now in the broadcast world about whether to change the way networks measure viewership during commercials. Currently, networks count someone as a viewer if they watch within three days of the broadcast. Now the technology exists to measure 7 days out. The question for networks is: Is viewership being under-represented right now when they strike deals with advertisers? Finally, New York Times tech columnist Molly Wood discusses the Alibaba IPO.
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