Marketplace®
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Apr 28, 2014

Marketplace Tech for Monday, April 28, 2014

As TV viewers increasingly divert their attention to their smartphones during commercial breaks, a new service promises to sync up the ad they’re (not) watching on TV with the ads being served to the apps, like Facebook, on their phone. We explain the need, and also dig into just how it works. Plus, Queena Kim breaks down the difference between a coder, a programmer, and an engineer. Also, more about backing up Bitcoin by sending data into space.

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As TV viewers increasingly divert their attention to their smartphones during commercial breaks, a new service promises to sync up the ad they’re (not) watching on TV with the ads being served to the apps, like Facebook, on their phone. We explain the need, and also dig into just how it works. Plus, Queena Kim breaks down the difference between a coder, a programmer, and an engineer. Also, more about backing up Bitcoin by sending data into space.