Today in New York, TV networks and advertisers are in the thick of “the upfronts.” This is when the networks parade out their fall line-ups and advertisers move in to start the bidding. Lingering over the proceedings this year is The Hopper. That’s a new commercial-skipping device from DISH Network. What does this mean for TV and advertising?
Today in New York, TV networks and advertisers are in the thick of “the upfronts.” This is when the networks parade out their fall line-ups and advertisers move in to start the bidding. Lingering over the proceedings this year is The Hopper. That’s a new commercial-skipping device from DISH Network. What does this mean for TV and advertising?
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