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Feb 1, 2012

Marketplace for Wednesday, February 1, 2012

Continuing our election coverage on The Real Economy, David Gura reports from Nebraska on how agricultural subsidies may change or disappear altogether as the country cuts spending and tightens budgets. Facebook finally files for its IPO. President Obama’s plan to help struggling homeowners refinance their mortgages could affect more than the housing market. And Super Bowl Sunday — and its entertaining ads — are almost here. Kai Ryssdal talks to the creative director of the ad agency that worked on the Volkswagen Super Bowl ad for this year and last.

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Segments From This Episode

Returning veteran has few marketable skills
by Leo Webb
Editor’s Note: A commentary by Leo Webb, ”Returning veteran has few marketable skills,” prompted questions from listeners about Webb’s account of his service as an Army sniper in Iraq. A subsequent investigation found that the Army has no record of Webb. Webb also said he pitched for a Chicago Cubs minor-league team. Inquiries to the […]
The force behind VW’s Super Bowl ads
by Kai Ryssdal
What's it like to create an ad for the Super Bowl? The ad agency Deutsch L.A. produced a memorable ad for Volkwagen. Chief creative officer Mark Hunter discusses the creative process behind what goes into making those million-dollar commercials.
A look at 2012’s Super Bowl ads
by Fiona Ng
Mark Hunter, chief creative officer at Deutsch L.A., dissects Volkswagen's 2012 Super Bowl commercial, "The Dog Strikes Back."
The problem with Obama’s carrots and sticks plan
by Amity Shlaes
President Obama plans to build much of his election-year policy agenda around carrots and sticks. But commentator Amity Shlaes that plan could backfire.
The government’s role in foreclosures
by Frank Newport
Should the U.S. government intervene to fix the foreclosure mess? Gallup reveals the results of its latest survey on American opinion.
When Facebook answers to Wall Street
by Stacey Vanek Smith
The social media giant will be expected to boost its revenue every quarter. That means more ads, more eye balls, and more of our data to offer up to advertisers.
Obama plan to help homeowners spur housing recovery
by John Dimsdale
President Obama announces a new program to help eliminate what he calls a stubborn drag on the economy.
Latest bankruptcy news: American Airlines, Kodak
by Kai Ryssdal
The two struggling companies reveal more cuts.
Facebook files its IPO
by Marketplace Contributor
What's in store now that the social network is ready to go public?
New 2012 farm bill could end some crop subsidies
by David Gura
In Nebraska, where agriculture is booming right now, farmers say they aren't worried about possible changes or even if the decades-old direct subsidies disappear altogether. They just want the cuts in farm programs to be fair and equitable.

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Marketplace for Wednesday, February 1, 2012

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