Marketplace®

Daily business news and economic stories

Jennifer Collins

Reporter, Marketplace

Jennifer Collins is a former reporter for the Marketplace portfolio of programs. Based in Los Angeles, she covered media, retail, the entertainment industry and the West Coast. Collins joined Marketplace in 2007 as an assistant producer and spent an additional two-and-a-half years directing and producing Marketplace Morning Report. Collins likes the challenge of preparing for an interview, the thrill of a good conversation and the pleasure of learning something new every day. Prior to Marketplace, Collins reported for newspapers in Oregon, Alabama and Cambodia. Collins received her bachelor’s degree from Western Washington University and attended Columbia University’s Graduate School of Journalism, receiving honors in radio. She speaks some Spanish, French, Khmer and Arabic. A native of Samish Island, Washington, (where Collins drove a farming combine for three summers in high school, harvesting peas) she currently lives in Los Angeles where she can be found scrambling up hillsides and running through the streets, as well as showing movies in her backyard for her neighbors in Hollywood.

Latest from Jennifer Collins

  • House lawmakers may have a new version of a climate change bill this week. But American power producers are worried about the expense of a proposed cap-and-trade system. Jennifer Collins reports.

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  • California law requires utility companies to get a fifth of their electricity from renewable sources by 2012. So Pacific Gas and Electric is getting creative with satellite technology. Jennifer Collins reports.

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  • Companies are coming out in full force to show their support for green on Earth Day. But is all this green marketing effective? Jennifer Collins reports.

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  • Some major tech companies release earnings reports this week, and analysts say it wouldn't take a huge miss for one big name to take down the whole sector. Jennifer Collins reports where there could be signs of a rebound.

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  • Cheap and consistent water turned California's Central Valley from an arid region into a productive farming community. But a serious drought is forcing farmers to evolve. Jennifer Collins reports.

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  • Despite spinning off its military contract business two years ago, the name Halliburton still brings bad things to mind. Jennifer Collins reports what branding experts recommend the company do to improve its image.

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  • Rosetta Stone, the language software maker, is one of the few companies to file an IPO this year. With a strong market debut, will other companies follow suit? Jennifer Collins reports.

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  • Rosetta Stone plans to hold its initial stock offering today, despite being in one of the worst bear markets in years. Jennifer Collins reports on why the language-instruction company is going public now versus waiting until later.

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  • Gannett releases earnings tomorrow, and the nation's largest newspaper company is doing what it can to survive changing times for the news business. Consolidating some small papers has been one option. Jennifer Collins reports.

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  • This week's violence in Thailand has hurt the country's tourism, which is already ailing from the financial crisis. Fortunately Thailand is effective enough with its PR to spearhead a rebound. Jennifer Collins reports.

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