Marketplace®

Daily business news and economic stories

Jennifer Collins

Reporter, Marketplace

Jennifer Collins is a former reporter for the Marketplace portfolio of programs. Based in Los Angeles, she covered media, retail, the entertainment industry and the West Coast. Collins joined Marketplace in 2007 as an assistant producer and spent an additional two-and-a-half years directing and producing Marketplace Morning Report. Collins likes the challenge of preparing for an interview, the thrill of a good conversation and the pleasure of learning something new every day. Prior to Marketplace, Collins reported for newspapers in Oregon, Alabama and Cambodia. Collins received her bachelor’s degree from Western Washington University and attended Columbia University’s Graduate School of Journalism, receiving honors in radio. She speaks some Spanish, French, Khmer and Arabic. A native of Samish Island, Washington, (where Collins drove a farming combine for three summers in high school, harvesting peas) she currently lives in Los Angeles where she can be found scrambling up hillsides and running through the streets, as well as showing movies in her backyard for her neighbors in Hollywood.

Latest from Jennifer Collins

  • Some job listings these days specify that only employed workers need apply. It can be a frustrating situation for the long-term unemployed.

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  • Feb 12, 2011

    No go on zip codes

    A California Court has ruled that retailers can no longer ask consumers who use credit cards for their zip codes, and then store the numbers. The move is a big blow to retailers who profited from using, and selling, that information.

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  • Ad campaigns have their own campaigns as even TV commercials have previews, to build their audience.

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  • Children with preexisting conditions can no longer be denied insurance by providers, but the bill may still be high for parents.

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  • Jan 29, 2011

    Sara Lee splits

    That old slogan, "Nobody doesn't like Sara Lee" doesn't apply anymore. After years of declining business, and failed attempts to sell itself, Sara Lee is splitting into two companies. One domestic. One foreign. And, yes, there will still be cheesecake.

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  • The ratings company becomes 2011's first big private equity IPO and could set the standard for other privately held companies considering their own public offerings.

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  • Americans are expected to spend more than ever on food, TVs, and other Super Bowl accessories. What it means for advertisers, and for the economy.

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  • In about a week, the organization that assigns addresses that identify every device connected to the Internet will run out of numbers. The workaround could make the Internet slower and flakier.

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  • Two companies are currently in a legal battle that could dramatically alter the way publicly traded companies change hands in the U.S. One company is using the "poison pill" tactic, which increases the number of shares to make a takeover prohibitively expensive.

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  • Plaza Adelante in San Francisco has become a nonprofit hub that's helping the surrounding Latino neighborhood create and build their small businesses.

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