Splenda has overtaken the sugar substitutes market, but little blue rival Equal says it's only done so with deceptive marketing claims. The case goes before a Philadelphia court Monday.
Iams and Eukanuba this week became the first brands to finally start doing some damage control after that massive pet food recall. They placed ads in 59 newspapers and launched an outreach campaign to retailers. But what took so long?
Cable's Discovery is set to launch a new channel next year focused entirely on eco-friendly living. It's betting on consumers'— and advertisers'— continued interest in everything green.
So far the rental market hasn't really been affected by the subprime mortgage crisis. But as more struggling homeowners are forced to return to the rental market, it's bound to impact prices and availability.
The drug company has agreed to pay $34.7 million to settle an investigation into improper promotion of Genotropin, even though it took place before Pfizer bought the company that made the growth hormone.
Last weekend's massive pet food recall has turned many nervous pet owners away from big box stores and big name brands. But organic suppliers and pet stores are having a hard time keeping up with the booming new demand.
A report out today from the World Bank says businesses should be marketing to the poor. Ashley Milne-Tyte has more on why some say this could be beneficial.
The Airbus A380 jumbo jet lands in New York later today on a promotional flight. Can Airbus convince anybody to buy this plane? Ashley Milne-Tyte reports.
New York's Attorney General says public and private colleges across the country are getting kickbacks from college loan companies to push their loans, even if they may not be the best choice for students.
Wal-Mart is trying to improve employee scheduling by using something called labor optimization software. But, as Ashley Milne-Tyte reports, it's not always optimized for labor.
