Bad buzz on Seinfeld and Gates ad
Microsoft’s new commercial with Jerry Seinfeld isn’t exactly drawing rave reviews. Here are a few of the headlines:
Yikes! The commercial, which has Seinfeld helping Bill Gates buy shoes, made its first appearance during an NFL game on Thursday. As Marketplace reported on August 21, the ad is part of a $300 million re-branding campaign meant to give Microsoft a cooler image and counteract the negative reputation of its Vista operating system.
To be fair, a number of the commercial’s critics complained that it makes no mention of Vista, but that was intentional. The ad’s creators thought it would create buzz on its own without mentioning any products. And let’s face it, it did that. Even bad buzz is buzz.
Which is what Bill Veghte, senior vice president of Microsoft’s Windows and online services business, told Wall Street Journal Friday. Veghte said “the first commercial was a “conversation starter, an ice breaker” that will be followed by further ads. He declined to describe them, the Journal said. Not that there’s anything wrong with that.
We’re here to help you navigate this changed world and economy.
Our mission at Marketplace is to raise the economic intelligence of the country. It’s a tough task, but it’s never been more important.
In the past year, we’ve seen record unemployment, stimulus bills, and reddit users influencing the stock market. Marketplace helps you understand it all, will fact-based, approachable, and unbiased reporting.
Generous support from listeners and readers is what powers our nonprofit news—and your donation today will help provide this essential service. For just $5/month, you can sustain independent journalism that keeps you and thousands of others informed.
Donate now to get almost any thank-you gift.