Are your sneakers real?


“The battleground for American universities is part of the strategy to get the consumer early to lock in their emotional ties to the brand,” says Morningstar analyst Paul Swinand.

The World Customs Organization, an international association of customs and law enforcement agencies, is out with its annual report on seizures of illegal goods and counterfeiting.

The product most likely to be counterfeited or illegally traded last year was pharmaceuticals, at a whopping 76 percent of all seizures.

The most counterfeited brand, on the other hand, was Nike. Followed by Apple, Rolex, Samsung and Adidas


About the author

Kai Ryssdal is the host and senior editor of Marketplace, the most widely heard program on business and the economy in the country.


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