Support our non-partisan non-profit newsroom 💜 Donate now

The business of cheating: Ashley Madison and how to sell infidelity

Eliza Mills Feb 6, 2015
HTML EMBED:
COPY

The business of cheating: Ashley Madison and how to sell infidelity

Eliza Mills Feb 6, 2015
HTML EMBED:
COPY

There are cheaters in every type of business, but for Ashley Madison, cheating is business.

Ashley Madison is a dating site marketed specifically at people who are already in relationships. Millions of people subscribe and pay to use Ashley Madison to find potential affairs.

And business is good, even if it’s widely considered immoral.

So how do you start a company centered on cheating? And how do you sell something that repulses so many consumers?

Noel Biderman, the founder and CEO of Avid Life Media, which owns Ashley Madison, joined Marketplace Weekend to explain the business of cheating.

 

 

There’s a lot happening in the world.  Through it all, Marketplace is here for you. 

You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible. 

Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.