Why Nielsen isn’t watching the cord-cutters
May is the month of the television Upfronts, where networks show off their new programming to advertisers. But there’s a growing issue in the TV world — so called cord-cutters, the people who don’t watch TV on TV. The Nielsen Company has traditionally been the authority on ratings, but not even they know how much TV the cord-cutters are watching online.
Bloomberg’s Edmund Lee explains why Nielsen is loath to look at online numbers.
Stories You Might Like
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
