Designing technology for women

Attendees visit the Fitbit booth at the 2014 International CES at the Las Vegas Convention Center on January 7, 2014 in Las Vegas, Nevada. CES, the world's largest annual consumer technology trade show, runs through January 10 and is expected to feature 3,200 exhibitors showing off their latest products and services to about 150,000 attendees. 

There's already been a lot of talk about the growth in wearable technology in 2014. But a lot of that technology seems designed for the male sex.

Still there are glimmers of diversity on the way. The San Francisco company Fitbit -- which has become one of the more popular makers of wearable fitness trackers -- just announced a new partnership with women's fashion designer Tory Burch.

James Park, Fitbit's CEO, joins Marketplace Tech host Ben Johnson to discuss. 

About the author

Ben Johnson is the host of Marketplace Tech.

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