Trace takes big data to extreme sports

Hand made prototype (bottom); 3D print of the industrial design (middle); production prototype of Trace (top)

On Mondays we like to talk big ideas. Here's one that comes in a small package. A little round data collection device called Trace. Trace is made a company called Active Replay, and it's designed to give rich information to people who play action sports. Trace sticks on your surfboard, skateboard, or snowboard, and it can tell a lot about what an athlete does. David Lokshin is co-founder of Active Replay. He says Trace is a way to get big data from the the big waves, jumps, and snowdrifts.

About the author

Ben Johnson is the host of Marketplace Tech and the podcast Codebreaker.


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