The origins of Apple's design philosophy

On Tuesday, Apple will unveil new hardware and software at its live product announcement event. By now, the events are quite routine. But Apple invented the spectacle. Technology watchers paid attention to these events because the late Steve Jobs made them exciting. Mark Wilson, senior writer at Fast Company's Co.Design, joins Marketplace Tech host Ben Johnson to tell the story of a well-known designer who was lured to Apple by the way the company approached design.

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About the author

Ben Johnson is the host of Marketplace Tech.


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