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How online advertisers could use your data against you

We all know about the data being collected on us by advertisers while we're online. But what are the ethical ramifications of collecting this data? Ryan Calo, professor at the University of Washingtonhas written on the future of digital marketing in the Stanford Law Review Online and joins Marketplace Tech host Ben Johnson to discuss the different ways data can be used against you. 

Correction: The original article mistakenly identified where Calo's article was published. It was published in the Stanford Law Review Online, not the Stanford Law Review. The text has been corrected. 

 

About the author

Ben Johnson is the host of Marketplace Tech.
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