A change to the email inbox means marketers need to adapt

A computer screen inbox displaying unsolicited emails known as 'spam.'

Email service Gmail introduced a new in-box sorting system over the summer. Now, the default setting automatically filters your emails into separate folder tabs, each with different types of messages -- priority mail box, promotional emails, and social media can each be viewed in separate folders. For Google, it's another way to boost revenue, but for advertisers trying to reach consumers' eyes it's proving to be a tough obstacle to hurdle. Lauren Hockenson, reporter for GigaOm, joins Marketplace Tech host Ben Johnson to discuss how they are adapting. 

About the author

Ben Johnson is the host of Marketplace Tech.


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