Here's an incentive to return people's calls

This final note today, in which we learn once again the rich really are different. A consulting firm called The Spectrem Group did a survey of millionaires. Asked 'em how their financial advisors can keep them happy and, thus, keep their business.

The secret? Return phone calls quickly. Forty percent of people -- well, millionaires -- surveyed expect a call back within two hours. In fact, not getting their calls returned quickly was more likely to make people find new financial advisors than getting lousy financial advice was.

Me? I'm just happy when people call me.

About the author

Kai Ryssdal is the host and senior editor of Marketplace, the most widely heard program on business and the economy in the country.


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