Facebook getting more primetime viewers than any major TV network

A man checks Facebook on his smartphone.

This final note today, in which Facebook goes toe-to-toe with television -- and wins, it looks like.

The social networking company commissioned the good people at Nielsen to do a survey: How many people between the ages of 18 and 24 are using Facebook during television primetime?

You know where this is going, right? Facebook gets a full 50 percent of those eyeballs, half of television viewers between 18 and 24 -- more than any one of the four broadcast networks.

That perhaps explains this item we saw on Bloomberg today. That Facebook is considering selling television-style ads on its site for $2.5 million a day.

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Kai Ryssdal is the host and senior editor of Marketplace, the most widely heard program on business and the economy in the country.


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