American Airlines unveils new logo

American Airlines unveils a new company logo and exterior paint scheme on a Boeing 737-800 aircraft on January 17, 2013 in Dallas, Texas.

This final note today, an aviation story that has nothing to do with Boeing 787s or battery fires or anything like that.

American Airlines rolled out its new livery today -- that's a fancy word for the paint scheme they use on planes.

Here's another word: Ugly. To quote one industry observer, the new logo looks like a seagull sticking its head out of a shower curtain.

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Kai Ryssdal is the host and senior editor of Marketplace, the most widely heard program on business and the economy in the country.


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