"Gravity" no more satisfying in 2-D

Audience members watch a movie through 3D glasses at a newly opened IMAX theatre.

This final note from a forthcoming study in the journal Media Psychology confirming something that has been clear for a while now.

Audiences are no more satisfied after watching a 3-D movie, than they are after watching the same movie in a mere two dimensions.

There are all sorts of subtle psychological factors they looked at. But two tangible explanations: 

$17 per 3-D ticket;

And those glasses are just really uncomfortable.

 

About the author

Kai Ryssdal is the host and senior editor of Marketplace, the most widely heard program on business and the economy in the country.

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