Following movie stars all the way to the theater

How did anyone even find out about movies before Twitter?

Keeping with the tech-heavy theme of the broadcast today, there's a report out from Nielsen saying 87 percent of people on Twitter said their decision to see a movie was influenced by the site. 

Plus, 65 percent of people on Twitter say they follow a film-related account. That is, specific movies, theater chains and actors.

I don't get it. I mean...I get it. But I don't get it.


About the author

Kai Ryssdal is the host and senior editor of Marketplace, the most widely heard program on business and the economy in the country.


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