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Back in name only: Toys R Us brand to reappear in more than 400 Macy's stores

Aug 20, 2021
Just a few years ago, the toy retailer closed its U.S. operations and laid off 30,000 workers.
A Toys R Us store in New York in 2018, after the chain said its U.S. locations would close. Macy's plans to use the brand name to boost traffic in its department stores.
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Toys R Us, under new ownership, plans to open stores

Mar 16, 2021
Since Toys R Us went into liquidation in 2018, retailers like Target, Walmart and Amazon have expanded efforts in the toy sector.
People are still familiar with the Toys R Us brand, said Sean McGowan at Gateway Investor Relations. He said the company’s new stores are likely to focus on the experience of buying toys.
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Toys R Us opens second store with a focus on experiences

Dec 25, 2019
The retailer hopes to gain a competitive edge by offering a unique customer experience in smaller stores.
Toys R Us opened its second experiential store in Houston’s Galleria mall.
Florian Martin

Mattel isn't having much fun these days

Oct 29, 2019
Rival toymaker Hasbro reported disappointing earnings last week, and Mattel faces similar headwinds from tariffs and store closures.
Mattel's offices in El Segundo, California, in 2009.
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The new Toys R Us won't be like the old Toys R Us

Jul 19, 2019
Although holding onto the name for customer nostalgia, stores will be fewer and smaller with more of an emphasis on show cases and play spaces.
An "old" Toys R Us closing, as seen in Arlington Heights, Illinois in 2006.
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Toys R Us plots its return ahead of the holiday season

Jun 24, 2019
Toys “R” Us could reportedly be coming back as soon as this year, but it probably won’t resemble the old big box chain.
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Mattel, Hasbro to offer snapshot of toy industry

Feb 7, 2019
Mattel and Hasbro will both report their earnings this week. Mattel reports Thursday after the market closes, and Hasbro reports Friday. Combined, these two companies will give us a sense of how the toy industry fared during the all-important holiday season and how they’re coping with the closure of retailer Toys R Us.
There are more than 20,000 variations of Hot Wheels, according to Mattel.
Renata Sago/Marketplace

For public good, not for profit.

How Toys R Us workers got the retailer's private equity owners to pay severance

Nov 23, 2018
The private equity firms Bain and KKR announced this week that they will contribute $20 million to a compensation fund for former employees of Toys R Us. The retailer filed for Chapter 11 bankruptcy in September 2017, laying off tens of thousands of workers without severance packages. And for months, those former employees have been […]
Tim Boyle/Getty Images

Toy manufacturers adjust to a post-Toys R Us world

Oct 23, 2018
The retail giant's bankruptcy has Hasbro and other toymakers scrambling to prepare for the holidays.
Shoppers crowd Toys R Us in Times Square on Nov. 23, Black Friday, in 2007 in New York City.
Hiroko Masuike/Getty Images

Toy manufacturers adjust to a post-Toys R Us world

Oct 23, 2018
The retail giant's bankruptcy has Hasbro and other toymakers scrambling to prepare for the holidays.
Shoppers crowd Toys R Us in Times Square on Nov. 23, Black Friday, in 2007 in New York City.
Hiroko Masuike/Getty Images